Category: asides

This audio was prompted by Ben Martin’s “Snap Wrap” of the Society of National Association Publications Lunch & Learn from yesterday afternoon. Listen to Ben’s original message here. It should be noted that Ben engaged in a battle to get REALTOR® participation in the Virginia Association of REALTORS® new blogging and social media efforts. And he’s done an excellent job moving them forward.

I’m hoping my thoughts here will help him move them further.

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The Web is all about scale, finding ways to attract the most users for centralized resources, spreading those costs over larger and larger audiences as the technology gets more and more capable.

Free! Why $0.00 Is the Future of Business : : The article is filled with contradictions, including the fact that nothing is really free, but it points to the need to look at the web from the other end of the tube.

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Leider Turner & Associates is the outgrowth of of our ever expanding knowledge of what drives Internet marketing combined with years of executive management and consulting backgrounds in marketing strategy, strategic planning and the kind of cultural change companies need to successfully implement new ideas. More about Leider Turner.