Nothing Is Free

The notion that monetization, measurements of effectiveness and ROI are to be abandoned in the Social Media world is a foolish argument. It’s the same kind of nonsense that permeated the dot.com world and led to its meltdown. In hindsight, intelligent venture capitalists lost their sanity and threw millions of dollars at ideas that would never earn a nickel. That message was crap back then. It still is.

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Nothing Is Free

by Bill Leider

The notion that monetization, measurements of effectiveness and ROI are to be abandoned in the Social Media world is a foolish argument. It’s the same kind of nonsense that permeated the dot.com world and led to its meltdown. In hindsight, intelligent venture capitalists lost their sanity and threw millions of dollars at ideas that would never earn a nickel. That message was crap back then. It still is.

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Using Social Media To Strengthen Your Brand

by Bill Leider

Ever since the word brand (a noun) was expanded to branding (a verb) interpretive misunderstandings about what “brand” and “branding” really are have multiplied. Various self-proclaimed gurus (consultants above criticism) have written about the sins of misguided “branding.” Unfortunately, too often, they themselves didn’t know what a brand or branding were either. So they just added to the confusion and the body of misconceptions masquerading as wisdom.

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Being An Effective Writer In The Social Media Realm

by Bill Leider

Taking the time to search for deeper meanings is becoming obsolete. Peoples’ concentration levels leave no room for expansive exploration. Bullet point bluntness has replaced the expansive paragraph. People do not use Social Media to have a literary experience. They use it to connect to others. Successful Social Media people are not judged by their writing skills. They are judged by their ability to connect with people.

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Looking At Problems Differently

by Jeff Turner

Solving a crossword puzzle requires a good understanding of crossword conventions, puzzle logic and a broad general knowledge (vocabulary, literature, culture, art, sciences, geograpy, etc.). You can learn the conventions and logic relatively quickly, but the general knowledge is what separates the men from the boys. Bill Leider is a man.

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Waltzing To A Samba – The Real World Realities Of Changing Your Organization

by Bill Leider

Change for change’s sake has never made good business sense. Self proclaimed “visionaries” who tell you to destroy what you have built because fashion dictates it have probably never run a successful company over a long period of time. Still, you cannot ignore the winds of change. Social Media is here to stay. We’d like to suggest a different approach.

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Tried And True Answers Don’t Get Deep Enough

by Bill Leider

Why don’t more Realtors use the Internet more effectively to gain more clients, do more transactions and earn more money? Are the majority of established Realtors just so fearful and stubbornly defiant that they won’t embrace Internet marketing even if resisting it could mean their demise?

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Real Estate Is A Business – It’s For Grown-Ups Who Understand How Business Works

by Bill Leider

Do Realtors really understand that they are running a business? And do they understand what a good business person out to focus on in making solid, thoughtful decisions? This post looks at three major areas of concern.

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A Different Approach To Change

by Jeff Turner

We need an entirely new approach to change. This audio post was prompted by Ben Martin’s “Snap Wrap” of the Society of National Association Publications Lunch & Learn.

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